Privacy
Notice.

Miami Watersports (miamiwatersports.com) runs this website. This notice says what we collect when you use it, why, who helps us, how long we keep it and what you can ask us to do.

Questions and requests: [email protected]. Postal address: 3400 Pan American Drive, Pier 9, Miami, FL 33133.

What you do on the site. The pages you open, the buttons and links you tap, how far you scroll and how long you stay. We record what a button says, never what you type into a form until you send it.

A random id in your browser.To tell one visit from the next we store a random id in your browser’s storage. It is not your name. On its own it does not follow you to other companies’ websites. In countries where the law asks us to, we only store it after you accept it in the privacy banner.

Your approximate location. We read your IP address to work out roughly where you are (city and country) and whether you are on a phone or a computer. We keep only the first part of the IP address, which is not enough to identify a single device.

A short written summary for our team. Software reads the record of a visit and writes a few plain sentences for our staff: what the visitor looked at, where they stopped and what they most likely wanted. It is written by an AI service that keeps nothing. Nobody makes a decision about you from it; it helps our team answer you faster when you get in touch.

When you tell us who you are. We connect a visit to a person only when the person does something that says who they are: signing in to an account or a booking link we texted them, signing our online waiver, sending a form or a chat message with contact details, or opening a link in an email we sent them. From that moment the visit, and the earlier pages in it, belong to your record with us.

Bookings and payments. When you book, we collect the names in your party, your phone, email and the booking details. Card details go straight to our payment processor; we never see the full card number.

Calls and texts. When you call or text us, we keep the number, the time and a transcript or recording so we can help you and keep a record of what was agreed. Calls are announced as recorded at the start. Text messages are sent only with the consent you gave on the form or by texting us first; reply STOP at any time.

Relevant offers elsewhere. With your permission, our advertising partners (Meta, Google and TikTok) may use the fact that you visited, and what you looked at, to show you our offers on their platforms and to tell us when an ad led to a booking. Each partner follows its own privacy notice. You can turn this off any time with Privacy choices at the bottom of any page; in some countries we ask before turning it on, and a browser Global Privacy Control signal turns it off.

• To run the site and keep it safe: our legitimate interest in a working, secure service.
• To understand how the site is used and improve it: your consent where the law requires it (the banner), otherwise our legitimate interest.
• To serve you when you book, sign a waiver, call, text or chat: performing the contract with you, and our legitimate interest in answering you well.
• To keep records the law or a dispute may require (for example a signed waiver): our legal obligations and legitimate interests.
• To show you relevant offers elsewhere and measure them: your consent, or where we do not ask first, our legitimate interest with an easy opt-out.

We do not sell your personal data. If you are in California, Privacy choices is also how you opt out of the sharing described above.

Our website visits, messages and calls are handled on our behalf by Sales Secret (Chattanooga, Tennessee, USA), which runs the visitor tracking, the inbox and the call and chat assistants. Sales Secret uses these providers: Anthropic (writes the visit summaries; keeps no data), PostHog (usage analytics), MongoDB Atlas and Railway (hosting, USA), IP2Location (approximate location from an IP address), Twilio (calls and texts), Deepgram (call transcripts). Each is bound by a written agreement to use the data only for us.

Bookings and check-in run on our own booking system. Payments are processed by our payment processor. Some bookings arrive through marketplaces (for example Airbnb, Viator, GetYourGuide); those companies have their own notices for what you gave them.

Advertising partners (Meta, Google and TikTok) receive the visit and booking signals described above and handle them under their own notices.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Our systems are in the United States. If you are in the European Economic Area, the United Kingdom or Switzerland, the transfer relies on the European Commission’s standard contractual clauses (and the UK addendum) signed with our processors.

• Visit records and the written summaries: deleted 90 days after the visit, and never kept longer than 12 months.
• Records tied to a booking, a waiver or a conversation with you: as long as the relationship lasts and then for the period the law allows claims to be made (in Florida, up to four years for most claims), then deleted.
• Your consent choice: 12 months, then we ask again.

If you opt in at checkout or text us first, you agree to receive customer-care text messages from Miami Watersports about your own reservation or inquiry: booking confirmations, arrival details, weather or closure updates, reschedule or cancellation confirmations, and replies to your questions. We do not send marketing text messages under this program. Consent is not a condition of purchase.

Message frequency varies. Reply STOPto unsubscribe at any time. Msg & data rates may apply. Reply HELP for help. Mobile numbers, text-messaging opt-in data and consent will never be shared with, sold to, or bought from third parties or affiliates for marketing or promotional purposes.

• Change your mind about tracking:use the “Privacy choices” link at the bottom of any page.
• Browser signals:if your browser sends the Global Privacy Control signal we treat it as “decline”.
• Ask us: you can ask what we hold about you, ask for a copy, ask us to correct it, ask us to delete it, object to our use of it, or ask us to send it to someone else. Email [email protected]. We answer within 30 days. We may need to confirm it is you. Signed waivers and booking records may be kept where the law requires it, and we will tell you if that applies.
• Complain: if you are in the EU, UK or Switzerland you can complain to your data protection authority. We would rather hear from you first.

This website is not aimed at children under 16. Waivers for minors are signed by a parent or guardian.

Our website links to other companies’ websites, such as the Florida boater safety exam provider. Their notices apply there, not ours.

We will post changes here with a new date. A big change gets a notice on the site.

Privacy choices

The choices panel appears where the law requires one. Everywhere else, the button brings you back here, and the email above handles any request.